Time of Use Rate

The Time of Use Rate (TOU) was developed for members who are seeking opportunities to have a direct impact on their electric bill through their conservation efforts and daily usage habits. Use SmartHub to manage and review your usage.

  • 16.15 cents per kWh from 7-10 a.m. and 4-9 p.m.
  • 5.84 cents per kWh any other time of the day (compared to regular rate of 10.26 cents)
  • Members with electric heat will continue to receive the reduced heat rate
  • The Time of Use rate is available for residential and general service accounts including former Alliant Energy customers and co-generation.

(Rates are subject to change) For more information on the Time of Use Rate, click HERE.

Rate comparison chart TOU June 2021

Smart Thermostat Rebate

Purchase a new smart thermostat and sign up for the Time of Use Rate and receive a $50 rebate. The rebate program will also be offered with the Peak Time Rebate Program coming in May. Call our Energy Services Department at 800-234-1960 for more information. 

Time of Use Rate FAQs

When we designed the Time of Use Rate, our overall goal was to create a ‘win-win’ scenario to both the member and the cooperative. We knew that if we designed the rate correctly, members would respond to lowering their overall usage during the times when power is the most expensive to purchase, saving both the member and the cooperative money on their bill. By simply shifting some of the times you normally do daily tasks and chores to off-peak times, you pay a much lower kilowatt-hour charge. The TOU rate is also a great way to take advantage of smart home automation and electric vehicle technology.

During on-peak times of 7:00-10:00 a.m. and 4:00-9:00 p.m., a higher rate of $.1615/kWh is charged. During off-peak times of 10:00 a.m. – 4:00 p.m. and 9:00 p.m. – 7:00 a.m., a much-reduced rate of $.0584/ kWh is charged. The programmed times are seven days a week. Members receiving the reduced electric heat rate of $.0635/kWh remain on that program so heating costs will not fluctuate.

  1. Shift laundry/dishwashing to off-peak times
  2. Use a smart thermostat to control home’s heating/cooling
  3. Utilize smart appliances/lighting to run at certain times or be controlled remotely
  4. Use alternative appliances to cook like air fryers, rotating pizza ovens, microwaves etc
  5. Schedule electric vehicle charging to off-peak times
  6. Install automatic timers--water heaters, circulating pumps, pool pumps, lighting etc
  7. Practice conservation – turn off lights/electronics in unoccupied rooms, set water heater to 120 degrees, wash clothes in cold water, and use power strips/smart plugs to avoid phantom power loads. Visit our website (my programs/energy efficiency tools) to check out resource booklets ‘101 Easy Ways to Save Energy and Money’ and ‘Use Energy Wisely’.
  8. Sign up for Smarthub, free account management tool, to review/compare usage history to help set energy goals. Get the whole family on board for being energy savers during on-peak times.

At the top of each monthly bill is a red notation to let you know what you saved compared to the old regular rate program.

Recent analysis of current accounts on the Time of Use rate show we have been successful so far in saving money for the vast majority of members while also reducing our overall billed demand to Sioux Valley Energy. We offer a three-month risk-free trial to help you get acclimated to the new rate without the risk of paying a higher bill. If the rate does not work for your family, you simply need to call into member services to request a change back to the regular rate. Several employees who are also SVE members have tried the new rate. As I write this column, I’ve been on the rate for eleven months, shifting laundry and dishwashing, and have saved money every month – total savings of $106.41 (highest month savings of $13.84). Ted Smith, VP of Engineering and Operations, has been on the rate since July 2017. He shifts laundry and sets his programmable thermostat with a four-degree allowance during peak times. He shared, “I have saved a total of $430 since I’ve been on the program. This is approximately $100 to $150 per year so I basically get free electricity for about one month a year.”

For further information or to sign up for the TOU trial rate program, contact member services at 1-800-234-1960. The TOU rate is currently available for residential and general service accounts including former Alliant Energy customers. Co-generation accounts can also utilize this rate.

More from My Programs

Rebate and Incentive Programs

Rebate programs are valid through the end of each year. Rebate dollars are limited and are issued on a first come-first served basis. ...

Learn More

Water Heater Programs

Marathon: Purchase the last water heater you will ever need to buy for your home! Sioux Valley Energy sells Marathon water heaters that ...

Learn More

Time of Use Rate

The Time of Use Rate (TOU) was developed for members who are seeking opportunities to have a direct impact on their electric bill through ...

Learn More

Generator Services

Keep your appliances on, your home warm, the game on TV, your sump pump running, and the lights shining during your next power ...

Learn More

Energy Efficiency Audits

Residential:  An energy audit is the great tool to help you determine the location of energy leaks in your home. A third-party ...

Learn More

Loans

Sioux Valley Energy offers loans to assist members in purchasing heat pumps, weatherization products and Kohler standby generators. We ...

Learn More

Commercial and Industrial Member Resources

Sioux Valley Energy’s Key Account program was established to focus necessary attention on commercial and industrial (C&I) members-owners. ...

Learn More

Energy Efficiency Tools

How to use the chart Find the chart of the electric heat you're considering i.e. air-to-air heat pump; geothermal (ground source) heat ...

Learn More

Renewable Energy Credit (REC) Program

You can easily purchase renewable energy from your local electric cooperative, Sioux Valley Energy. Sioux Valley Energy has Renewable ...

Learn More

Energy Solutions Catalog

Download our Energy Solutions Catalog to learn more about our programs and services! Click on the link below. 

Learn More

SVE Solar Project

Sioux Valley Energy constructed a solar energy project in April 2015 at its Brandon Service Center. The solar array was energized May 1, ...

Learn More

Home Efficiency Project Guides

Use our Home Efficiency Project Guides to make your home more energy efficient!

Learn More

Contractor Connections

Contractor Connections Newsletter

Learn More